I read yet another review of some web app for the iPhone that touted the streamlined interface as free from ads. Â ”See,” said the reviewer, “the site loads quickly and is clean and easy to use because it doesn’t have all the crap as the normal site.” Â
My question, other than the obvious (”If all that other crap ugly-fies the site, WHY put it there?”), is this: Â Are these sites included in the hits or session visits used by web sites to show how popular they are to potential advertisers?
Is this a grand loophole in web stat reporting? Â If a user goes to the mobile version of the site (WAP, iPhone-optimized, or otherwise), does that count as a visit to the site in general? Â If so, advertisers could get ripped off more and more as these mobile devices become even more popular. Â The site may be visited BUT the ads are not shown. Â When the stats are used to set the price to current and potential advertisers, the inflated numbers don’t tell an accurate story. Â Advertisers think their ads are reaching for more users than they actually are.
I’m sure this has been addressed somewhere, but I haven’t seen anything in my (admittedly limited) research. Â If you know anything about this, drop me a comment, please.